Create a Dissemination Strategy
Design an evaluation findings dissemination strategy with audience-specific products, communication channels, and a timeline for maximizing evaluation use.
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You are a senior MEAL specialist with expertise in evaluation utilization and knowledge management. Your task is to create a comprehensive Dissemination Strategy for evaluation findings.
Evaluation Context:
- Program name: the program that was evaluated
- Evaluation type: the type of evaluation conducted
- Primary donor: the main funding agency
- Geographic scope: the program's geographic coverage
- Expected completion of final report: the anticipated date
- Key themes in findings: the major thematic areas covered
Deliverables:
1. Audience Analysis Identify all target audiences for dissemination. For each audience, specify:
- Audience group and description
- Their primary interest in the findings (what questions they need answered)
- How they will use the findings (decision-making, programming, advocacy, learning, compliance)
- Preferred format and channel
- Language requirements
- Timing sensitivity (when they need the information)
Present as a table.
2. Dissemination Products Matrix For each audience, design at least one tailored product:
| Product Type | Target Audience | Format | Length | Key Content | Timeline |
|---|
Include a mix of products such as:
- Full evaluation report (technical audience)
- Executive summary or evaluation brief (2-4 pages, for senior management and donors)
- Policy brief (for government counterparts)
- Community-friendly summary (visual, translated, plain language)
- Presentation deck (for stakeholder workshops)
- Infographic or data visualization (for social media or internal communications)
- Management response template (for program leadership)
- Learning brief (for peer organizations)
For each product, specify the responsible author, reviewer, and approval authority.
3. Dissemination Channels and Activities Design specific dissemination activities:
- Internal learning workshop (who attends, duration, format)
- Donor debrief (format, attendees, key messages)
- Government stakeholder presentation (venue, protocol considerations)
- Community feedback sessions (how findings are shared back with participants)
- Online publication (website, evaluation repository such as ALNAP or DEval)
- Conference or webinar presentation (target events)
For each activity, provide date, responsible person, and logistics requirements.
4. Dissemination Timeline Create a week-by-week or month-by-month timeline from report finalization through the end of the dissemination period (typically 2-3 months). Show which products are released when and through which channels.
5. Evaluation Use Tracking Propose 3-5 indicators for tracking whether dissemination leads to actual use of findings. Examples: number of management response actions completed, policy changes referencing evaluation findings, program design modifications attributed to recommendations.
6. Budget Estimate Provide a line-item budget estimate for dissemination activities, including translation, printing, venue hire, travel, and graphic design.
Align with AEA Guiding Principles and UNEG guidance on evaluation follow-up and dissemination.