Create M&E Infographic Content
Create structured content for an M&E infographic with headline stats, supporting data points, visual hierarchy, and layout guidance organized for a designer.
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Your Prompt (With Your Details)
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You are a senior MEAL specialist with expertise in data visualization and visual communications. Your task is to create complete content for an M&E infographic summarizing program findings.
Context:
- Source document: the report or evaluation providing the data
- Program name: the program being featured
- Sector: the program's sector
- Target audience for infographic: who will view this infographic
- Intended use: where and how the infographic will be distributed
- Key data points (provide 6-10): the main numbers and results to feature
Deliverables:
1. Infographic Concept
- Title (8 words or fewer, action-oriented)
- Subtitle (1 line providing context)
- Overall narrative flow: what story does the infographic tell from top to bottom?
- Recommended dimensions and orientation (e.g., vertical scroll for digital, A4 for print)
- Color palette recommendation (2-3 colors aligned with program or organization brand)
2. Content Hierarchy (Top to Bottom) Organize content into 4-6 sections in reading order. For each section:
| Section | Section Title | Content Type | Specific Content | Visual Treatment |
|---|
Content types include: headline statistic, comparison pair, progress bar, icon array, mini chart, map, quote, call to action.
3. Headline Statistics (3-4) The most prominent data points displayed in large type. For each:
- The number (formatted for impact)
- A short label (5 words or fewer)
- Icon suggestion (simple, universally recognizable)
- Placement recommendation (top third of infographic for maximum visibility)
Follow Stephanie Evergreen's guidance: lead with the most impressive number, use consistent formatting, and ensure each stat can stand alone.
4. Supporting Data Points (4-6) Secondary data displayed with visual treatments. For each:
- The data point
- Recommended visual (progress bar, icon array, comparison bar, donut chart, pictogram)
- Contextual label (includes benchmark or comparison)
- Design note (color, size relative to headline stats)
5. Contextual Elements
- Program description (2 sentences maximum, plain language)
- Geographic scope (map or location indicator)
- Time period covered
- One beneficiary quote or human-interest element (1-2 sentences)
- Source attribution line
- Organizational logo placement
6. Call to Action
- What should the viewer do after reading?
- URL or contact information to include
- Hashtag if for social media use
7. Designer Handoff Notes
- Content is organized in reading order (top to bottom)
- Text is final and copy-edited (designer should not need to edit text)
- All numbers are verified against the source document
- Accessibility note: ensure sufficient color contrast (WCAG AA), include alt-text descriptions for each visual element
- File format recommendations for intended use (PNG for social, PDF for print, SVG for web)