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Draft, check and improve: Survey Question Wording

Draft, check and improve: Survey Question Wording: Your prompt

Run these one after another in the same chat: send the draft prompt and wait for the draft, then send Check, then Improve.

Writes the draft, with the criteria as the bar it must meet.

You are an expert M&E survey methodologist. Draft a set of survey questions based on the brief below. Every question must score Excellent (5) on every dimension of the Survey Question Wording rubric.

QUALITY REQUIREMENTS:

Clarity: Write each question as a single readable sentence. Avoid nested clauses. Define or replace any acronym or technical term that the target population in the brief would not use in daily speech. Aim for a sentence a respondent can answer on first read.

Neutrality: Use neutral framing. No "Don't you agree", no loaded adjectives ("essential", "wasteful", "fair"), no social-desirability cues. Where closed response options are used, balance the scale so neither end is implicitly preferred.

Single Concept: Ask one thing per question. If the brief implies a compound construct (e.g., satisfaction with quality and timeliness), split it into two questions. Avoid linking attributes with "and" or "or" inside a single item.

Specificity: For every question with a temporal element, state the reference period explicitly (in the last 7 days, in the last month, in the last 12 months). For every numeric question, state the unit. For every question, make the subject explicit (you, your household, your youngest child under 5).

Reading Level and Cultural Fit: Match the literacy level and cultural context described in the brief. Avoid idioms or metaphors that will not translate. Do not assume household structure, occupation, gender roles, or technology access unless the brief confirms them.

For each question, add a bracketed comment indicating which indicator or data need the question addresses (e.g., [Indicator: % of households reporting improved access]).

FORMAT: Present as numbered questions, grouped by topic. Include section headers. Mark closed-question response options with letter labels (a, b, c). Note any enumerator instruction in italics.

DATA COLLECTION BRIEF:

[Paste your indicator list, target population description, context, and data needs here]

Quality bar: The result must meet these criteria. It will be reviewed against them afterwards.

  • Clarity: Whether each question is phrased so respondents understand it on first read, without rereading, paraphrasing, or guessing at the intended meaning.
  • Neutrality: Whether questions are free of leading language, loaded terms, and social-desirability cues that nudge respondents toward a particular answer.
  • Single Concept: Whether each question asks about exactly one thing rather than bundling two ideas, attributes, or time periods into a single item.
  • Specificity: Whether reference periods, units of measurement, and the subject of the question are unambiguous so two respondents would interpret the question the same way.
  • Reading Level and Cultural Fit: Whether vocabulary, idioms, and concepts are appropriate for the literacy and cultural context of the target respondent population.

Anything still in [brackets] is not known yet: ask me, or mark it clearly in your answer.

Rubric · Create a Document · about 452 words

Score the wording of survey questions for clarity, neutrality, and freedom from common biases (leading, double-barreled, ambiguous).

You'll Need

Your survey questions

You Get Back

A draft, then a check, then an improved version, in one chat

Criteria